ASM is the Flagship Publication of the Australian Parachute Federation. Every member of the APF including Life Members and Associate Members receive the magazine as part of their annual membership. The ASM is also mailed out to subscribers, officials and VIPs worldwide. There is anywhere between 2,000 and 4,500 copies of ASM mailed out to members depending on the APF Member numbers at the time of distribution, plus 2,000 copies are distributed to newsagencies throughout Australia. It is estimated that readership of ASM is around 16,000 - 20,000 people each issue. And that's before the Online Mag is launched!